000491446 000__ 02814cam\a2200541Ii\4500 000491446 001__ 491446 000491446 005__ 20220609095924.0 000491446 006__ m\\\\\o\\d\\\\\\\\ 000491446 007__ cr\ununnnunnun 000491446 008__ 140107s2013\\\\njua\\\\ob\\\\001\0\eng\\ 000491446 010__ $$a2012021502 000491446 019__ $$a816282159$$a820326429$$a823248046$$a880899833 000491446 020__ $$a9781118418741$$q(electronic book) 000491446 020__ $$a1118418743$$q(electronic book) 000491446 020__ $$z9781118099209 000491446 035__ $$a(OCoLC)ocn794306432 000491446 035__ $$a(CaPaEBR)ebr10613604 000491446 035__ $$a(MiAaPQ)EBC918218 000491446 035__ $$a(OCoLC)794306432$$z(OCoLC)816282159$$z(OCoLC)820326429$$z(OCoLC)823248046$$z(OCoLC)880899833 000491446 035__ $$a491446 000491446 040__ $$aDLC$$beng$$erda$$epn$$cDLC$$dN$T$$dEBLCP$$dTEFOD$$dYDXCP$$dOCLCQ$$dIAI$$dOCLCF 000491446 042__ $$apcc 000491446 049__ $$aISEA 000491446 05010 $$aHD69.B7$$bW44 2013eb 000491446 08200 $$a658.8/27$$223 000491446 1001_ $$aWheeler, Alina. 000491446 24510 $$aDesigning brand identity$$h[electronic resource] :$$ban essential guide for the whole branding team /$$cAlina Wheeler. 000491446 250__ $$aFourth edition. 000491446 260__ $$aHoboken, New Jersey :$$bJohn Wiley & Sons, Inc.,$$c[2013] 000491446 300__ $$a1 online resource (x, 326 pages) :$$bcolor illustrations 000491446 336__ $$atext$$btxt$$2rdacontent 000491446 337__ $$acomputer$$bc$$2rdamedia 000491446 338__ $$aonline resource$$bcr$$2rdacarrier 000491446 504__ $$aIncludes bibliographical references and index. 000491446 506__ $$aAccess limited to authorized users. 000491446 520__ $$a"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--$$cProvided by publisher. 000491446 588__ $$aDescription based on print version record. 000491446 650_0 $$aBrand name products. 000491446 650_0 $$aBranding (Marketing) 000491446 650_0 $$aTrademarks$$xDesign. 000491446 650_0 $$aAdvertising$$xBrand name products. 000491446 77608 $$iPrint version:$$aWheeler, Alina.$$tDesigning brand identity$$bFourth edition.$$dHoboken, New Jersey : John Wiley & Sons, Inc., [2013]$$z9781118099209$$w(DLC) 2012020851$$w(OCoLC)788247460 000491446 852__ $$bacq 000491446 85280 $$bebk$$hEBSCOhost 000491446 85640 $$3EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=493706$$zOnline Access 000491446 909CO $$ooai:library.usi.edu:491446$$pGLOBAL_SET 000491446 980__ $$aEBOOK 000491446 980__ $$aBIB 000491446 982__ $$aEbook 000491446 983__ $$aOnline 000491446 994__ $$a92$$bISE