Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.
2009
HM1221 .G56 2009 (Mapit)
Available at General Collection
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Details
Title
Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.
ISBN
9780415448154 paperback
0415448158 paperback
9780415448147 hardcover
041544814X hardcover
0415448158 paperback
9780415448147 hardcover
041544814X hardcover
Publication Details
Milton Park, Abingdon, Oxon : New York, NY : Routledge, 2009.
Language
English
Description
xviii, 310 p. : ill. ; 25 cm.
Call Number
HM1221 .G56 2009
Dewey Decimal Classification
659.209
Summary
"This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings." "Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media." "Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Added Author
Freitag, Alan.
Stokes, Ashli Quesinberry.
Stokes, Ashli Quesinberry.
Linked Resources
Table of contents only
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Table of Contents
Common ground
Evolution of the profession
Theories and methods
Comparative cultural metrics
Cultural comparisons
State of the profession
South and Southeast Asia
China, Japan, and South Korea
The Middle East
Sub-Saharan Africa
Latin America
Central and Eastern Europe
Western Europe and legacy countries
Emerging global trends.
Evolution of the profession
Theories and methods
Comparative cultural metrics
Cultural comparisons
State of the profession
South and Southeast Asia
China, Japan, and South Korea
The Middle East
Sub-Saharan Africa
Latin America
Central and Eastern Europe
Western Europe and legacy countries
Emerging global trends.