TY  - BOOK
N2  - "This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings." "Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media." "Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting."--Jacket.
AB  - "This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings." "Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media." "Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting."--Jacket.
T1  - Global public relations :spanning borders, spanning cultures /
DA  - 2009.
CY  - Milton Park, Abingdon, Oxon :
AU  - Freitag, Alan.
AU  - Stokes, Ashli Quesinberry.
CN  - HM1221
CN  - HM1221
PB  - New York, NY :
PB  - Routledge,
PP  - Milton Park, Abingdon, Oxon :
PY  - 2009.
ID  - 491462
KW  - Public relations
KW  - Intercultural communication.
KW  - Culture and globalization.
SN  - 9780415448154
SN  - 0415448158
SN  - 9780415448147
SN  - 041544814X
TI  - Global public relations :spanning borders, spanning cultures /
LK  - http://catdir.loc.gov/catdir/toc/ecip0815/2008014022.html
UR  - http://catdir.loc.gov/catdir/toc/ecip0815/2008014022.html
ER  -