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000491462 010__ $$a  2008014022
000491462 019__ $$a166379326$$a166383768$$a717774908
000491462 020__ $$a9780415448154$$qpaperback
000491462 020__ $$a0415448158$$qpaperback
000491462 020__ $$a9780415448147$$qhardcover
000491462 020__ $$a041544814X$$qhardcover
000491462 035__ $$a(OCoLC)ocn220098727
000491462 035__ $$a491462
000491462 040__ $$aDLC$$beng$$cDLC$$dYDX$$dBAKER$$dYDXCP$$dBTCTA$$dOCLNG$$dBWK$$dCDX$$dMHW$$dOCLCQ$$dNLGGC$$dCHRRO$$dTULIB$$dOCLCF
000491462 049__ $$aISEA
000491462 05000 $$aHM1221$$b.G56 2009
000491462 08200 $$a659.209$$222
000491462 24500 $$aGlobal public relations :$$bspanning borders, spanning cultures /$$cAlan R. Freitag and Ashli Quesinberry Stokes.
000491462 260__ $$aMilton Park, Abingdon, Oxon :$$bNew York, NY :$$bRoutledge,$$c2009.
000491462 300__ $$axviii, 310 p. :$$bill. ;$$c25 cm.
000491462 504__ $$aIncludes bibliographical references and index.
000491462 5050_ $$aCommon ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
000491462 5201_ $$a"This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings." "Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media." "Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting."--Jacket.
000491462 650_0 $$aPublic relations$$vCross-cultural studies.
000491462 650_0 $$aIntercultural communication.
000491462 650_0 $$aCulture and globalization.
000491462 7001_ $$aFreitag, Alan.
000491462 7001_ $$aStokes, Ashli Quesinberry.
000491462 85200 $$bgen$$hHM1221$$i.G56$$i2009
000491462 85641 $$3Table of contents only$$uhttp://catdir.loc.gov/catdir/toc/ecip0815/2008014022.html
000491462 909CO $$ooai:library.usi.edu:491462$$pGLOBAL_SET
000491462 980__ $$aBIB
000491462 980__ $$aBOOK