Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.

Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.

9780415448154 paperback
0415448158 paperback
9780415448147 hardcover
041544814X hardcover

Milton Park, Abingdon, Oxon : New York, NY : Routledge, 2009.

English

xviii, 310 pages : illustrations ; 25 cm

HM1221 .G56 2009

659.209

"This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings." "Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media." "Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting."--Jacket.

Includes bibliographical references and index.

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