TY  - BOOK
AB  - "Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language." "Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication."--BOOK JACKET.
AU  - Ihlen, Øyvind.
AU  - Fredriksson, Magnus.
AU  - Ruler, Betteke van,
CN  - HM1221
CN  - HM1221
CY  - New York :
DA  - 2009.
ID  - 491464
KW  - Public relations
KW  - Public relations
KW  - Social sciences
KW  - Social scientists.
LK  - http://catdir.loc.gov/catdir/toc/ecip0823/2008031606.html
N2  - "Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language." "Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication."--BOOK JACKET.
PB  - Routledge,
PP  - New York :
PY  - 2009.
SN  - 9780415997867
SN  - 0415997860
SN  - 9780415997850
SN  - 0415997852
SN  - 9780203883235
SN  - 0203883233
T1  - Public relations and social theory :key figures and concepts /
TI  - Public relations and social theory :key figures and concepts /
UR  - http://catdir.loc.gov/catdir/toc/ecip0823/2008031606.html
ER  -