Introduction: Applying social theory to public relations / Øyvind Ihlen and Betteke van Ruler
On Beck : risk and sub-politics in reflexive modernity / Magnus Fredriksson
On Berger : a social constructionist perspective on public relations and crisis communication / Mats Heide
On Bourdieu : public relations in field struggles / Øyvind Ihlen
On Foucault : a toolbox for public relations / Judy Motion and Shirley Leitch
On Giddens : interpreting public relations through Anthony Giddens' structuration and late modernity theory / Jesper Falkheimer
On Goffman : researching relations with Erving Goffman as pathfinder / Catrin Johansson
On Habermas : understanding and public relations / Roland Burkart
On Latour : actor-network-theory (ANT) and public relations / Piet Verhoeven
On Luhmann : contingency, risk, trust, and reflection / Susanne Holmstrøm
On Mayhew : the demonization of soft power and the validation of the new citizen / Richard Stanton
On Putnam : bowling together
applying Putnam's theories of community and social capital to public relations / Vilma Luoma-aho
On feminist theory of public relations : an example from Dorothy E. Smith / Lana F. Rakow and Diana Iulia Nastasia
On Spivak : theorizing resistance
applying Gayatri Chakravorty Spivak in public relations / Mohan Jyoti Dutta
On Weber : legitimacy and legitimation in public relations / Arild Waeraas
Conclusions on the domain, context, concepts, issues, and empirical avenues of public relations / Øyvind Ihlen and Piet Verhoeven
Commentary: Linking sociology with public relations
some critical reflections in reflexive times / Günter Bentele and Stefan Wehmeier.