@article{491465,
      author = {Bardhan, Nilanjana. and Weaver, C. Kay,},
      url = {http://library.usi.edu/record/491465},
      title = {Public relations in global cultural contexts :  multi-paradigmatic perspectives /},
      publisher = {Routledge,},
      abstract = {While public relations practice has become increasingly  globalized, scholars are still behind in theorizing about  the intersections of culture, communication, and power at  this level of practice. This volume emphasizes theories and  concepts that highlight global interconnections through a  range of interpretative and critical approaches to  understanding the global significance and impacts of public  relations. Providing a critical examination of public  relations' contribution to globalization and international  power relations, the chapters included here explore  alternative paradigms, most notable interpretive and  critical perspectives informed by qualitative research. The  volume encourages alternative 'ways of knowing' that  overcome the shortcomings of positivist epistemologies. The  editors include multiple paradigmatic approaches for a more  complex understanding of the subject matter, making a  valuable contribution toward widening the philosophical  scope of public relations scholarship. THis book will serve  well as a core text in classes in international public  relations, global public relations, and advanced strategic  public relations. Students as well as practitioners of  public relations will benefit from reading the perspectives  included here.},
      recid = {491465},
      pages = {xiv, 295 p. ;},
      address = {New York :},
      year = {2011},
}