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000491465 010__ $$a  2010024798
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000491465 05000 $$aHM1221$$b.P7844 2011
000491465 08200 $$a659.2$$222
000491465 24500 $$aPublic relations in global cultural contexts :$$bmulti-paradigmatic perspectives /$$cedited by Nilanjana Bardhan, C. Kay Weaver.
000491465 260__ $$aNew York :$$bRoutledge,$$c2011.
000491465 300__ $$axiv, 295 p. ;$$c23 cm.
000491465 4901_ $$aCommunication series
000491465 504__ $$aIncludes bibliographical references and index.
000491465 5050_ $$aPublic relations in global cultural contexts / Nilanjana Bardhan and C. Kay Weaver -- Critical perspectives in global public relations : Theorizing power / Lee Edwards -- How intercultural communication theory informs public relations practice in global settings / Michael Kent and Maureen Taylor -- Culture, communication, and third culture building in public relations within global flux / Nilanjana Bardhan -- Intercultural typologies and public relations research : A critique of Hofstede's dimension / Jeffrey Courtright, Rachel Wolfe, and John Baldwin -- The need for a postmodern turn in global public relations / Derina Holtzhausen -- Critiquing the generic/specific public relations theory : The need to close the transnational knowledge gap / Robert Wakefield -- Public relations and marginalization in a global context : A postcolonial critique / Mohan Jyoti Dutta and Mahuya Pal -- Chi-based strategies for public relations in a globalizing world / Jensen Chung -- Public relations, globalization, and culture : Framing methodological debates and future directions / C. Kay Weaver.
000491465 520__ $$aWhile public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnections through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations' contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notable interpretive and critical perspectives informed by qualitative research. The volume encourages alternative 'ways of knowing' that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. THis book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
000491465 650_0 $$aPublic relations.
000491465 650_0 $$aPublic relations$$vCross-cultural studies.
000491465 7001_ $$aBardhan, Nilanjana.
000491465 7001_ $$aWeaver, C. Kay,$$d1964-
000491465 830_0 $$aRoutledge communication series.
000491465 85200 $$bgen$$hHM1221$$i.P7844$$i2011
000491465 85642 $$3Contributor biographical information$$uhttp://catdir.loc.gov/catdir/enhancements/fy1114/2010024798-b.html
000491465 909CO $$ooai:library.usi.edu:491465$$pGLOBAL_SET
000491465 980__ $$aBIB
000491465 980__ $$aBOOK