Public relations strategy / Sandra Oliver.
Oliver, Sandra.; Chartered Institute of Public Relations.
2010
HD59 .O45 2010 (Mapit)
Available at General Collection

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Title Public relations strategy / Sandra Oliver.
Author Oliver, Sandra.
Edition 3rd ed.
ISBN 9780749456405 paperback
074945640X paperback
Publication Details London ; Philadelphia : Kogan Page/CIPR, 2010.
Language English
Description xvi, 188 p. : ill. ; 24 cm.
Call Number HD59 .O45 2010
Dewey Decimal Classification 659.2
Note Published in association with the Chartered Institute of Public Relations.
Bibliography, etc. Note Includes bibliographical references (p. 171-180) and index.
Includes web resources.
Added Corporate Author Chartered Institute of Public Relations.
Series PR in practice series.
Linked Resources Table of contents only
Publisher description
Contributor biographical information
Record Appears in On-Campus Resources > Books
All Resources
Not 'just' public relations: PR strategy in a management context
PR's place on the board: a core governance role
Reputation management: a celebrity-driven society
Internal communication and PR: employees as ambassadors
Beyond 'customer is king': sales and marketing promotion
Media relations: a borderless world view
Research methods" measures and motives
The ethical dimension: a moral imperative.

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