@article{491469,
      author = {Daymon, Christine. and Holloway, Immy.},
      url = {http://library.usi.edu/record/491469},
      title = {Qualitative research methods in public relations and  marketing communications /},
      publisher = {Routledge,},
      recid = {491469},
      pages = {xi, 397 p. ;},
      address = {New York, NY :},
      year = {2011},
}