000491469 000__ 01876cam\a2200337\a\4500 000491469 001__ 491469 000491469 005__ 20210513172322.0 000491469 008__ 100204s2011\\\\nyu\\\\\\b\\\\001\0\eng\\ 000491469 010__ $$a 2010004242 000491469 020__ $$a0415471184$$qpaperback 000491469 020__ $$a9780415471183$$qpaperback 000491469 020__ $$a9780415471176$$qhardcover 000491469 020__ $$a0415471176$$qhardcover 000491469 035__ $$a(OCoLC)ocn430056958 000491469 035__ $$a491469 000491469 040__ $$aDLC$$beng$$cDLC$$dYDX$$dBTCTA$$dYDXCP$$dBWK$$dBWX$$dCDX$$dLML$$dOKU$$dUKMGB$$dBDX 000491469 049__ $$aISEA 000491469 05000 $$aHD59$$b.D347 2011 000491469 08200 $$a659.2072$$222 000491469 1001_ $$aDaymon, Christine. 000491469 24510 $$aQualitative research methods in public relations and marketing communications /$$cChristine Daymon and Immy Holloway. 000491469 250__ $$a2nd ed. 000491469 260__ $$aNew York, NY :$$bRoutledge,$$c2011. 000491469 300__ $$axi, 397 p. ;$$c24 cm. 000491469 504__ $$aIncludes bibliographical references and index. 000491469 5050_ $$aThe nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access to participants -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. 000491469 650_0 $$aCorporations$$xPublic relations$$xResearch$$xMethodology. 000491469 650_0 $$aPublic relations$$xResearch$$xMethodology. 000491469 650_0 $$aMarketing research$$xMethodology. 000491469 650_0 $$aQualitative research. 000491469 7001_ $$aHolloway, Immy. 000491469 85200 $$bgen$$hHD59$$i.D347$$i2011 000491469 909CO $$ooai:library.usi.edu:491469$$pGLOBAL_SET 000491469 980__ $$aBIB 000491469 980__ $$aBOOK