Introducing sport public relations
Integrating public relations with strategic management
Creating public relations campaigns
Usiing the internet in sport public relations
Developing organizational media
Focusing on the sport organization media relationship
Managing the sport organization media relationship
Employing news media tactics
Staging interviews, news conferences, and media events
Communicating in times of crisis
Exploring unmediated communication tactics
Demonstrating social responsibility
Communicating with internal publics
Communicating with external publics
Legal and ethical dimensions of sport public relations.