The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
2013
HF5415.1265 .S393 2013eb
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Details
Title
The new rules of marketing & PR [electronic resource] : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Author
Scott, David Meerman.
Other Title
New rules of marketing and PR
Edition
4th ed.
ISBN
9781118711200 electronic book
9781118488768 paperback
9781118488768 paperback
Publication Details
Hoboken, NJ : John Wiley & Sons, Inc., c2013.
Language
English
Description
1 online resource (xxiii, 439 p.)
Call Number
HF5415.1265 .S393 2013eb
Dewey Decimal Classification
658.8/72
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
New rules of marketing & PR.
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Online Access
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