@article{491494,
      author = {Bowen, Shannon A. and Rawlins, Brad. and Martin, Thomas  R.},
      url = {http://library.usi.edu/record/491494},
      title = {An overview of the public relations function /},
      publisher = {Business Expert Press,},
      abstract = {"This book provides an executive review of the field of  public relations with a focus on what managers need to know  in order to master the function quickly and effectively.  Throughout the text, we integrate the academic with the  professional by asking, how can an executive use this  knowledge to make the most of the public relations  function, department, and initiatives in order to help  their whole organization be successful?"--Abstract from  book.},
      recid = {491494},
      pages = {xi, 186 p. :},
      address = {New York :},
      year = {2010},
}