TY  - BOOK
AB  - "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
AU  - Bowen, Shannon A.
AU  - Rawlins, Brad.
AU  - Martin, Thomas R.
CN  - HD59
CN  - HD59
CY  - New York :
DA  - 2010.
ET  - 1st ed.
ID  - 491494
KW  - Corporations
KW  - Public relations.
KW  - Public relations
KW  - Business ethics.
N2  - "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
PB  - Business Expert Press,
PP  - New York :
PY  - 2010.
SN  - 9781606490990
SN  - 1606490990
T1  - An overview of the public relations function /
TI  - An overview of the public relations function /
ER  -