TY  - BOOK
N2  - "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
AB  - "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
T1  - An overview of the public relations function /
DA  - 2010.
CY  - New York :
AU  - Bowen, Shannon A.
AU  - Rawlins, Brad.
AU  - Martin, Thomas R.
ET  - 1st ed.
CN  - HD59
CN  - HD59
PB  - Business Expert Press,
PP  - New York :
PY  - 2010.
ID  - 491494
KW  - Corporations
KW  - Public relations.
KW  - Public relations
KW  - Business ethics.
SN  - 9781606490990
SN  - 1606490990
TI  - An overview of the public relations function /
ER  -