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000491494 010__ $$a  2011286014
000491494 020__ $$a9781606490990$$qpaperback
000491494 020__ $$a1606490990$$qpaperback
000491494 035__ $$a(OCoLC)ocn609531875
000491494 035__ $$a491494
000491494 040__ $$aBTCTA$$beng$$cBTCTA$$dDLC$$dGJG$$dYDXCP$$dBWX$$dTULIB$$dOCLCF
000491494 042__ $$alccopycat
000491494 049__ $$aISEA
000491494 05000 $$aHD59$$b.B694 2010
000491494 1001_ $$aBowen, Shannon A.
000491494 24513 $$aAn overview of the public relations function /$$cShannon A. Bowen, Brad Rawlins,  Thomas Martin.
000491494 250__ $$a1st ed.
000491494 260__ $$aNew York :$$bBusiness Expert Press,$$c2010.
000491494 300__ $$axi, 186 p. :$$bill. ;$$c23 cm.
000491494 440_0 $$aPublic relations collection
000491494 504__ $$aIncludes bibliographical references (p. [171]-178) and index.
000491494 5050_ $$aPreface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.
000491494 520__ $$a"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
000491494 650_0 $$aCorporations$$xPublic relations.
000491494 650_0 $$aPublic relations.
000491494 650_0 $$aPublic relations$$xManagement.
000491494 650_0 $$aBusiness ethics.
000491494 7001_ $$aRawlins, Brad.
000491494 7001_ $$aMartin, Thomas R.
000491494 85200 $$bgen$$hHD59$$i.B694$$i2010
000491494 909CO $$ooai:library.usi.edu:491494$$pGLOBAL_SET
000491494 980__ $$aBIB
000491494 980__ $$aBOOK