@article{491495,
      author = {Lawson, Russell.},
      url = {http://library.usi.edu/record/491495},
      title = {The PR buzz factor : how using public relations can boost  your business /},
      publisher = {Kogan Page,},
      recid = {491495},
      pages = {168 p. :},
      address = {London ;},
      year = {2006},
}