000491495 000__ 01621cam\a22003014a\4500
000491495 001__ 491495
000491495 005__ 20210513172326.0
000491495 008__ 051205s2006\\\\enka\\\\\\\\\\000\0\eng\\
000491495 010__ $$a  2005035382
000491495 020__ $$a9781450595377$$qpaperback
000491495 020__ $$a1450595375$$qpaperback
000491495 020__ $$a9780749444686
000491495 020__ $$a0749444681
000491495 035__ $$a(OCoLC)ocm62533836
000491495 035__ $$a491495
000491495 040__ $$aDLC$$beng$$cDLC$$dYDX$$dUKM$$dBAKER$$dIXA$$dIG#$$dBTCTA$$dYDXCP$$dNLGGC$$dOCLCQ$$dOCLCF
000491495 042__ $$apcc
000491495 049__ $$aISEA
000491495 05000 $$aHD59$$b.L42 2006
000491495 08200 $$a659.2$$222
000491495 1001_ $$aLawson, Russell.
000491495 24514 $$aThe PR buzz factor :$$bhow using public relations can boost your business /$$cRussell Lawson ; foreword by Carol Undy.
000491495 260__ $$aLondon ;$$aPhiladelphia :$$bKogan Page,$$cc2006.
000491495 300__ $$a168 p. :$$bill. ;$$c26 cm.
000491495 5050_ $$aIntroduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
000491495 650_0 $$aPublic relations.
000491495 650_0 $$aStrategic planning.
000491495 85200 $$bgen$$hHD59$$i.L42$$i2006
000491495 85641 $$3Table of contents$$uhttp://catdir.loc.gov/catdir/toc/ecip064/2005035382.html
000491495 909CO $$ooai:library.usi.edu:491495$$pGLOBAL_SET
000491495 980__ $$aBIB
000491495 980__ $$aBOOK