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Customer sense [electronic resource] : how the 5 senses influence buying behavior / Aradhna Krishna.

Krishna, Aradhna.
2013
HF5415 .K674 2013eb
Available Online
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Title
Customer sense [electronic resource] : how the 5 senses influence buying behavior / Aradhna Krishna.
Author
Krishna, Aradhna.
Edition
First edition.
ISBN
9781137346056 electronic book
1137346051 electronic book
Published
New York : Palgrave Macmillan, 2013.
Language
English
Description
1 online resource (xiii, 185 pages) : illustrations
Call Number
HF5415 .K674 2013eb
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Customer sense.
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Online Access
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Introduction
Vision
Audition
Smell
Taste
Touch
Conclusion.

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