000519279 000__ 01774cam\a2200457Ka\4500 000519279 001__ 519279 000519279 005__ 20220609100059.0 000519279 006__ m\\\\\o\\d\\\\\\\\ 000519279 007__ cr\cnu---unuuu 000519279 008__ 140114s2013\\\\nyua\\\\ob\\\\001\0\eng\d 000519279 020__ $$a9780814433232$$qelectronic book 000519279 020__ $$a0814433235$$qelectronic book 000519279 020__ $$z9780814433225 000519279 020__ $$z0814433227 000519279 035__ $$a(OCoLC)ocn849936750 000519279 035__ $$a(OCoLC)849936750 000519279 035__ $$a(CaPaEBR)ebr10723825 000519279 035__ $$a519279 000519279 040__ $$aN$T$$cN$T$$dIDEBK$$dYDXCP$$dEBLCP$$dTEFOD$$dDEBSZ 000519279 049__ $$aISEA 000519279 050_4 $$aHF5415.332.Y66$$bF76 2013eb 000519279 08204 $$a658.8/340842$$223 000519279 1001_ $$aFromm, Jeff. 000519279 24510 $$aMarketing to millennials$$h[electronic resource] :$$breach the largest and most influential generation of consumers ever /$$cJeff Fromm and Christie Garton. 000519279 260__ $$aNew York :$$bAMACOM,$$c[2013] 000519279 300__ $$a1 online resource (xix, 202 pages) :$$billustrations 000519279 504__ $$aIncludes bibliographical references and index. 000519279 5050_ $$aWho are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you. 000519279 506__ $$aAccess limited to authorized users. 000519279 588__ $$aDescription based on print version record. 000519279 650_0 $$aYoung adult consumers$$xAttitudes. 000519279 650_0 $$aGeneration Y$$xAttitudes. 000519279 650_0 $$aTarget marketing. 000519279 650_0 $$aConsumer behavior. 000519279 7001_ $$aGarton, Christie. 000519279 77608 $$iPrint version:$$aFromm, Jeff.$$tMarketing to millennials.$$dNew York : AMACOM, [2013]$$z9780814433225$$w(DLC) 2013007818$$w(OCoLC)821218388 000519279 852__ $$bacq 000519279 85280 $$bebk$$hEBSCOhost 000519279 85640 $$3EBSCOhost$$uhttps://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=587098$$zOnline Access 000519279 909CO $$ooai:library.usi.edu:519279$$pGLOBAL_SET 000519279 980__ $$aEBOOK 000519279 980__ $$aBIB 000519279 982__ $$aEbook 000519279 983__ $$aOnline 000519279 994__ $$a92$$bISE