@article{529294,
      author = {Martin, Chuck,},
      url = {http://library.usi.edu/record/529294},
      title = {Mobile influence : the new power of the consumer /},
      abstract = {Mobile Influence identifies the six moments in the  timeline of a sale which marketers must target effectively  in order to reach the mobile buyer. From location-based  marketing to mobile payment systems, the model gives  marketers access to the tools necessary to build a new  sales framework that addresses the future of the market.},
      recid = {529294},
      pages = {x, 246 pages ;},
}