TY  - BOOK
N2  - Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
AB  - Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
T1  - Mobile influence :the new power of the consumer /
AU  - Martin, Chuck,
ET  - First edition.
CN  - HF5548.32
CN  - HF5548.32
ID  - 529294
KW  - Electronic commerce.
KW  - Internet marketing.
KW  - Consumer behavior.
KW  - Wireless communication systems.
SN  - 9781137278500 (hardcover : alk. paper)
SN  - 1137278501 (hardcover : alk. paper)
TI  - Mobile influence :the new power of the consumer /
ER  -