000529294 000__ 01741cam\a2200361\i\4500
000529294 001__ 529294
000529294 005__ 20210513185844.0
000529294 008__ 121130s2013\\\\nyu\\\\\\b\\\\001\0\eng\\
000529294 010__ $$a  2012046812
000529294 019__ $$a812068629$$a858684754
000529294 020__ $$a9781137278500 (hardcover : alk. paper)
000529294 020__ $$a1137278501 (hardcover : alk. paper)
000529294 035__ $$a(OCoLC)ocn820450793
000529294 040__ $$aDLC$$beng$$erda$$cDLC$$dOCLCO$$dBDX$$dYDXCP$$dBTCTA$$dJAI$$dBWX$$dVP@$$dCHVBK$$dNGU$$dOCLCF$$dAU@
000529294 042__ $$apcc
000529294 049__ $$aISEA
000529294 05000 $$aHF5548.32$$b.M3736 2013
000529294 08200 $$a658.8/72$$223
000529294 1001_ $$aMartin, Chuck,$$d1949-
000529294 24510 $$aMobile influence :$$bthe new power of the consumer /$$cChuck Martin.
000529294 250__ $$aFirst edition.
000529294 264_1 $$aNew York, NY :$$bPalgrave Macmillan,$$cJune 2013.
000529294 300__ $$ax, 246 pages ;$$c25 cm
000529294 336__ $$atext$$2rdacontent
000529294 337__ $$aunmediated$$2rdamedia
000529294 338__ $$avolume$$2rdacarrier
000529294 504__ $$aIncludes bibliographical references and index.
000529294 5050_ $$aThe rise of the mobile shopper -- The setup: the pre-buy -- The move: in transit -- The push: on location -- The play: selection process -- The wrap: point of purchase -- The takeaway: post purchase -- Marketing throughout the mobile shopping life cycle.
000529294 520__ $$aMobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
000529294 650_0 $$aElectronic commerce.
000529294 650_0 $$aInternet marketing.
000529294 650_0 $$aConsumer behavior.
000529294 650_0 $$aWireless communication systems.
000529294 85200 $$bgen$$hHF5548.32$$i.M3736$$i2013
000529294 909CO $$ooai:library.usi.edu:529294$$pGLOBAL_SET
000529294 980__ $$aBIB
000529294 980__ $$aBOOK