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Mobile influence : the new power of the consumer / Chuck Martin.

Martin, Chuck, 1949-
2013
HF5548.32 .M3736 2013 (Mapit)
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Title
Mobile influence : the new power of the consumer / Chuck Martin.
Author
Martin, Chuck, 1949-
Edition
First edition.
ISBN
9781137278500 (hardcover : alk. paper)
1137278501 (hardcover : alk. paper)
Published
New York, NY : Palgrave Macmillan, June 2013.
Language
English
Description
x, 246 pages ; 25 cm
Call Number
HF5548.32 .M3736 2013
Dewey Decimal Classification
658.8/72
Summary
Mobile Influence identifies the six moments in the timeline of a sale which marketers must target effectively in order to reach the mobile buyer. From location-based marketing to mobile payment systems, the model gives marketers access to the tools necessary to build a new sales framework that addresses the future of the market.
Bibliography, etc. Note
Includes bibliographical references and index.
Record Appears in
On-Campus Resources > Books
All Resources
The rise of the mobile shopper
The setup: the pre-buy
The move: in transit
The push: on location
The play: selection process
The wrap: point of purchase
The takeaway: post purchase
Marketing throughout the mobile shopping life cycle.

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