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000535177 010__ $$z2012035315
000535177 019__ $$a828076890
000535177 020__ $$a9780804784955$$q(electronic book)
000535177 020__ $$z9780804768719
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000535177 035__ $$a(OCoLC)ocn828793652
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000535177 05014 $$aHD30.3$$b.F667 2013eb
000535177 08204 $$a658.4/5$$223
000535177 1001_ $$aForman, Janis.
000535177 24510 $$aStorytelling in business$$h[electronic resource] :$$bthe authentic and fluent organization /$$cJanis Forman.
000535177 260__ $$aStanford, Calif. :$$bStanford Business Books, an imprint of Stanford University Press,$$c2013.
000535177 300__ $$a1 online resource (xiii, 287 p.) :$$bill.
000535177 504__ $$aIncludes bibliographical references and index.
000535177 5050_ $$aWhy explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.
000535177 506__ $$aAccess limited to authorized users.
000535177 520__ $$aStorytelling can be a lifelong and life sustaining habit of mind, a personal inheritance that connects us to our communities. It can also serve as an organizational inheritance -- a management tool that helps businesses to develop and thrive. For more than a decade, award-winning author Janis Forman has been helping executives to tell stories in service of their organizational objectives. In Storytelling in Business: The Authentic and Fluent Organization, she teaches readers everywhere how the craft of storytelling can help them to achieve their professional goals. Focusing on the role of storytelling at the enterprise level, this book provides a research-driven framework for engaging in organizational storytelling. Forman presents original cases from Chevron, FedEx, Phillips, and Schering-Plough. Organizations like those featured in the book can make use of storytelling for good purposes, such as making sense of their strategy, communicating it, and developing or strengthening culture and brand. These uses of storytelling generate positive consequences that can have a sustained and significant impact on an organization. While large firms employ teams of digital and communication professionals, there's much that any of us can extrapolate from their experience to create stories to further our own objectives.
000535177 588__ $$aDescription based on print version record.
000535177 650_0 $$aCommunication in management$$vCase studies.
000535177 650_0 $$aBusiness communication$$vCase studies.
000535177 77608 $$iPrint version:$$aForman, Janis.$$tStorytelling in business.$$dStanford, California : Stanford Business Books, an imprint of Stanford University Press, [2013]$$z9780804768719$$w(DLC) 2012035315$$w(OCoLC)788274016
000535177 8520_ $$bacq
000535177 85280 $$bebk$$hProQuest Ebook Central
000535177 85280 $$bebk$$hProQuest Ebook Central Academic Complete
000535177 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1124458$$zOnline Access
000535177 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1124458$$zOnline Access
000535177 909CO $$ooai:library.usi.edu:535177$$pGLOBAL_SET
000535177 980__ $$aEBOOK$$aEBOOK
000535177 980__ $$aBIB
000535177 982__ $$aEbook
000535177 983__ $$aOnline