@article{55206,
      author = {Merrill, John Calhoun,},
      url = {http://library.usi.edu/record/55206},
      title = {Media, messages, and men; new perspectives in  communication,},
      publisher = {D. McKay Co.},
      recid = {55206},
      pages = {ix, 293 p.},
      address = {New York,},
      year = {1971},
}