Items
Details
Table of Contents
pt. I. The fitness professional's career. The history of a profession
A fork in the road : technicians and clinicians
Sales
Marketing
Service
Operations, administration and management
Business policy development and risk management
pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner
Developing a business plan
Structuring the business plan
Seveloping a marketing plan
Seveloping a financial plan
Selling your dream
pt. III. Business plan, budgets, and presentation.
A fork in the road : technicians and clinicians
Sales
Marketing
Service
Operations, administration and management
Business policy development and risk management
pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner
Developing a business plan
Structuring the business plan
Seveloping a marketing plan
Seveloping a financial plan
Selling your dream
pt. III. Business plan, budgets, and presentation.