ACSM's career and business guide for the fitness professional / Neal I. Pire.
Pire, Neal.; American College of Sports Medicine.
2013
GV481.4 .P57 2013 (Mapit)
Available at General Collection

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Title ACSM's career and business guide for the fitness professional / Neal I. Pire.
Author Pire, Neal.
ISBN 9781608311958 paperback
1608311953 paperback
Publication Details Philadelphia : Wolters Kluwer Health/Lippincott Williams & Wilkins, c2013.
Language English
Description xii, 222 p. : ill., maps ; 26 cm.
Call Number GV481.4 .P57 2013
Dewey Decimal Classification 613.7023
Bibliography, etc. Note Includes bibliographical references and index.
Added Corporate Author American College of Sports Medicine.
Linked Resources Publisher description
Table of contents only
Record Appears in On-Campus Resources > Books
All Resources
pt. I. The fitness professional's career. The history of a profession
A fork in the road : technicians and clinicians
Sales
Marketing
Service
Operations, administration and management
Business policy development and risk management
pt. II. Going Solo. The fitness professional as entrepreneur: becoming a business owner
Developing a business plan
Structuring the business plan
Seveloping a marketing plan
Seveloping a financial plan
Selling your dream
pt. III. Business plan, budgets, and presentation.

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