@article{579985,
      author = {Brevda, William,},
      url = {http://library.usi.edu/record/579985},
      title = {Signs of the signs the literary lights of incandescence  and neon / [electronic resource] :},
      publisher = {Bucknell University Press ;},
      abstract = {This book is a study of the electric sign in American  literature and culture. Although this book is mainly about  bulb and neon signs, it also deals with non-electric signs  and related phenomena, such as movie sets. A central  strategy of the author is to treat the architectural sign  as semiotic and the semiotic sign as architectural. This  technique serves a central thesis that the architectural  sign, particularly the electric sign, made people more  conscious of the 'sign' in the semiotic senses of the word.  In fiction, poetry and commentary, the electric SIGN became  a 'sign' of manifold meaning.},
      recid = {579985},
      pages = {1 online resource (xxvii, 405 p.) :},
      address = {Lanham, Md. :},
      year = {2011},
}