TY  - GEN
N2  - This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning.
AB  - This book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning.
T1  - Signs of the signsthe literary lights of incandescence and neon /
DA  - c2011.
CY  - Lanham, Md. :
CY  - Plymouth, England :
AU  - Brevda, William,
CN  - ProQuest Ebook Central
CN  - ProQuest Ebook Central Academic Complete
CN  - PS228.E53
PB  - Bucknell University Press ;
PB  - Co-published with Rowman & Littlefield Pub. Group,
PP  - Lanham, Md. :
PP  - Plymouth, England :
PY  - c2011.
ID  - 579985
KW  - American literature
KW  - Electric signs in literature.
KW  - Neon signs in literature.
KW  - Symbolism in literature.
KW  - Semiotics and literature
SN  - 9781611480436
TI  - Signs of the signsthe literary lights of incandescence and neon /
LK  - https://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1365259
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ER  -