000579985 000__ 03263cam\a2200433\a\4500 000579985 001__ 579985 000579985 005__ 20210515012954.0 000579985 006__ m\\\\\o\\d\\\\\\\\ 000579985 007__ cr\cn\nnnunnun 000579985 008__ 140127s2011\\\\mduao\\\ob\\\\001\0\eng\d 000579985 020__ $$a9781611480436$$q(electronic book) 000579985 020__ $$z9781611480429 000579985 035__ $$a(OCoLC)ocn857365398 000579985 035__ $$a(CaPaEBR)ebr10753517 000579985 035__ $$a(MiAaPQ)EBC1365259 000579985 035__ $$a579985 000579985 040__ $$aCaPaEBR$$cCaPaEBR 000579985 043__ $$an-us--- 000579985 05014 $$aPS228.E53$$b.B748 2011eb 000579985 08204 $$a810.9$$223 000579985 1001_ $$aBrevda, William,$$d1947- 000579985 24510 $$aSigns of the signs$$h[electronic resource] :$$bthe literary lights of incandescence and neon /$$cWilliam Brevda. 000579985 260__ $$aLanham, Md. :$$bBucknell University Press ;$$aPlymouth, England :$$bCo-published with Rowman & Littlefield Pub. Group,$$cc2011. 000579985 300__ $$a1 online resource (xxvii, 405 p.) :$$bill., photographs. 000579985 504__ $$aIncludes bibliographical references and index. 000579985 5050_ $$aEverything possible nothing real: electric signs of America, 1890-1925 -- Signlight and moonlight in The great Gatsby -- How do I get to Broadway? Reading Dos Passos's Manhattan transfer sign -- Neon light in August: Faulkner's quarrel with modernity -- Broadway by night by Hollywood: Fitzgerald revisited -- Search for the originary sign of noir: Poe's "The man of the crowd" -- The double nihilation of the neon: Raymond Chandler's Los Angeles -- Neon lights around everything: West's "west," Hitler's "empire," Postmodernism's "reality " -- Under the neon rainbow: Nelson Algren's Chicago -- Sad paradise: signs of beat America. 000579985 506__ $$aAccess limited to authorized users. 000579985 520__ $$aThis book is a study of the electric sign in American literature and culture. Although this book is mainly about bulb and neon signs, it also deals with non-electric signs and related phenomena, such as movie sets. A central strategy of the author is to treat the architectural sign as semiotic and the semiotic sign as architectural. This technique serves a central thesis that the architectural sign, particularly the electric sign, made people more conscious of the 'sign' in the semiotic senses of the word. In fiction, poetry and commentary, the electric SIGN became a 'sign' of manifold meaning. 000579985 588__ $$aDescription based on print version record. 000579985 650_0 $$aAmerican literature$$y20th century$$xHistory and criticism. 000579985 650_0 $$aElectric signs in literature. 000579985 650_0 $$aNeon signs in literature. 000579985 650_0 $$aSymbolism in literature. 000579985 650_0 $$aSemiotics and literature$$zUnited States. 000579985 77608 $$iPrint version:$$aBrevda, William, 1947-$$tSigns of the signs.$$dLewisburg [Pa.] : Bucknell University Press, co-published with the Rowman & Littlefield Pub. Group, c2011$$z9781611480429$$w(DLC) 2011015251$$w(OCoLC)707966802 000579985 8520_ $$bacq 000579985 85280 $$bebk$$hProQuest Ebook Central 000579985 85280 $$bebk$$hProQuest Ebook Central Academic Complete 000579985 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1365259$$zOnline Access 000579985 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1365259$$zOnline Access 000579985 909CO $$ooai:library.usi.edu:579985$$pGLOBAL_SET 000579985 980__ $$aEBOOK$$aEBOOK 000579985 980__ $$aBIB 000579985 982__ $$aEbook 000579985 983__ $$aOnline