Copywriting [electronic resource] : successful writing for design, advertising, and marketing / Mark Shaw.

Copywriting [electronic resource] : successful writing for design, advertising, and marketing / Mark Shaw.

Second edition.

1780671628 (electronic book)
9781780671628 (electronic book)
9781780670003
1780670001

London : Laurence King, 2012.

English

1 online resource (240 pages) : illustrations (chiefly color).

HF5825 .S53 2012eb

808.0666591

"Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter."--Publisher's website.

Previous ed.: 2009.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

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