@article{619888,
      note = {Includes index.},
      author = {Kumar, Nirmalya. and Steenkamp, Jan-Benedict E. M.},
      url = {http://library.usi.edu/record/619888},
      title = {Brand breakout how emerging market brands will go global /  [electronic resource]},
      publisher = {Palgrave Macmillan,},
      recid = {619888},
      pages = {1 online resource (xvi, 256 p.) :},
      address = {New :},
      year = {2013},
}