TY  - GEN
AU  - Kumar, Nirmalya.
AU  - Steenkamp, Jan-Benedict E. M.
CN  - ProQuest Ebook Central
CN  - HF5415.1255
CY  - New :
DA  - c2013.
ID  - 619888
KW  - Branding (Marketing)
KW  - Brand name products.
KW  - Branding (Marketing)
KW  - Brand name products
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1249614
N1  - Includes index.
PB  - Palgrave Macmillan,
PP  - New :
PY  - c2013.
SN  - 9781137276629
T1  - Brand breakouthow emerging market brands will go global /
TI  - Brand breakouthow emerging market brands will go global /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1249614
ER  -