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000619888 008__ 140206s2013\\\\nyua\\\\o\\\\\001\0\eng\d
000619888 020__ $$a9781137276629$$q(electronic book)
000619888 020__ $$z9781137276612
000619888 035__ $$a(OCoLC)ocn851972628
000619888 035__ $$a(MiAaPQ)EBC1249614
000619888 035__ $$a(CaPaEBR)ebr10729612
000619888 035__ $$a619888
000619888 040__ $$aCaPaEBR$$cCaPaEBR
000619888 043__ $$ad------
000619888 05014 $$aHF5415.1255$$b.K857 2013eb
000619888 08204 $$a658.8/27$$223
000619888 1001_ $$aKumar, Nirmalya.
000619888 24510 $$aBrand breakout$$h[electronic resource]$$bhow emerging market brands will go global /$$cNirmalya Kumar, Jan-Benedict E.M Steenkamp.
000619888 260__ $$aNew :$$bPalgrave Macmillan,$$cc2013.
000619888 300__ $$a1 online resource (xvi, 256 p.) :$$bill., graphs.
000619888 500__ $$aIncludes index.
000619888 5050_ $$aThe Asian tortoise route: migrating to higher quality and brand premium -- The business to consumer route: leveraging B2B strengths in B2C markets -- The Diaspora route: following emigrants into the world -- The brand acquisition route: buying global brands from western multinationals -- The positive campaign route: overcoming negative country-of-origin associations -- The cultural resources route: positioning on positive cultural myths -- The natural resources route: branding commodities in four steps -- The national champions route: leveraging strong support from the state.
000619888 506__ $$aAccess limited to authorized users.
000619888 588__ $$aDescription based on print version record.
000619888 650_0 $$aBranding (Marketing)
000619888 650_0 $$aBrand name products.
000619888 650_0 $$aBranding (Marketing)$$zDeveloping countries.
000619888 650_0 $$aBrand name products$$zDeveloping countries.
000619888 7001_ $$aSteenkamp, Jan-Benedict E. M.
000619888 77608 $$iPrint version:$$aKumar, Nirmalya.$$tBrand breakout.$$dNew York : Palgrave Macmillan, 2013$$z9781137276612$$w(DLC) 2013014645$$w(OCoLC)812068620
000619888 8520_ $$bacq
000619888 85280 $$bebk$$hProQuest Ebook Central
000619888 85640 $$3ProQuest Ebook Central$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1249614$$zOnline Access
000619888 909CO $$ooai:library.usi.edu:619888$$pGLOBAL_SET
000619888 980__ $$aEBOOK
000619888 980__ $$aBIB
000619888 982__ $$aEbook
000619888 983__ $$aOnline