@article{634655,
      recid = {634655},
      author = {Kunreuther, Howard. and Pauly, Mark V., and McMorrow,  Stacey.},
      title = {Insurance and behavioral economics improving decisions in  the most misunderstood industry / [electronic resource] :},
      publisher = {Cambridge University Press,},
      address = {Cambridge :},
      pages = {1 online resource (xii, 329 pages) :},
      year = {2012},
      abstract = {"This book examines the behavior of individuals at risk,  insurance industry decision makers and policy makers  involved in the selling, buying, and regulating of  insurance"--},
      url = {http://library.usi.edu/record/634655},
}