Part I. The Business of the National Football League

The Economic Structure of the NFL / John Vrooman
NFL Franchise Values, Locations, and Stadium Economics / Jason Winfree
An Overview of NFL Revenues and Costs / Phillip Miller

Part II. The NFL's Major Revenue Streams

Economics of NFL Attendance / Aju Fenn
Media Economics of the NFL / Michael J. Mondello
Merchandising NFL Brands and Intellectual Property Rights / Stephen McKelvey and Ryan Spalding

Part III. Labor Economics of the NFL

Measuring Productivity of NFL Players / David J. Berri and Brian Burke
Salary Caps in a Model of Talent Allocation / Anthony C. Krautmann and John L. Solow
Economics of the NFL Player Entry Draft System / Joel Maxcy
The Market for NFL Coaches and Managers / Keith D. Malone, Jim F. Couch, and J. Douglas Barrett

Part IV. Other Matters

Competitive Balance in the NFL / Rodney Fort
Gambling and the NFL / Rodney Paul, Robert Simmons, and Andrew Weinbach
An Evaluation of the Economic Impact of National Football League Mega-Events / Robert A. Baade and Victor A. Matheson
Behavioral Economics in the NFL / Paul B. Bursik
The NFL and Antitrust Law / Adam Winters
Directions for Future NFL Research and the New CBA / Kevin G. Quinn.