TY - BOOK N2 - Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and presidential candidate Mitt Romney, J.B. Haws reveals the dramatic transformation of the American public's perception of Mormons in the past half-century-- a perception torn between admiration for individual Mormons seen as friendly, hard-working, and family-oriented and ambivalence toward institutional Mormonism allegedly secretive, authoritarian, and weird. AB - Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and presidential candidate Mitt Romney, J.B. Haws reveals the dramatic transformation of the American public's perception of Mormons in the past half-century-- a perception torn between admiration for individual Mormons seen as friendly, hard-working, and family-oriented and ambivalence toward institutional Mormonism allegedly secretive, authoritarian, and weird. T1 - The Mormon image in the American mind :fifty years of public perception / AU - Haws, J. B. CN - BX8611 CN - BX8611 ID - 648370 KW - Mormons KW - Mormons KW - Mormon Church SN - 9780199897643 SN - 0199897646 TI - The Mormon image in the American mind :fifty years of public perception / ER -