Crowdsourcing [electronic resource] / Daren C. Brabham.
2013
QA76.9.H84 B73 2013eb
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Details
Title
Crowdsourcing [electronic resource] / Daren C. Brabham.
Author
ISBN
9780262314244 electronic book
9780262518475
9780262518475
Published
Cambridge, Mass. ; London, England : MIT Press, 2013.
Language
English
Description
1 online resource (xxiv, 138 pages).
Call Number
QA76.9.H84 B73 2013eb
Dewey Decimal Classification
004.01/9
Summary
Ever since the term "crowdsourcing" was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization -- corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of "crowdsploitation" of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
MIT Press essential knowledge series.
Available in Other Form
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Table of Contents
Concepts, theories, and cases of crowdsourcing
Organizing crowdsourcing
Issues in crowdsourcing
The future of crowdsourcing.
Organizing crowdsourcing
Issues in crowdsourcing
The future of crowdsourcing.