@article{657785,
      recid = {657785},
      author = {Dauvergne, Peter. and Lister, Jane.},
      title = {Eco-business a big-brand takeover of sustainability /  [electronic resource] :},
      publisher = {MIT Press,},
      address = {Cambridge, Mass. :},
      pages = {1 online resource (x, 194 p.)},
      year = {2013},
      abstract = {"McDonald's promises to use only beef, coffee, fish,  chicken, and cooking oil obtained from sustainable sources.  Coca-Cola promises to achieve water neutrality. Unilever  has set a deadline of 2020 to reach 100 percent sustainable  agricultural sourcing. Walmart has pledged to become carbon  neutral. Today, big-brand companies seem to be making  commitments that go beyond the usual "greenwashing" efforts  undertaken largely for public relations purposes. In  Eco-Business, Peter Dauvergne and Jane Lister examine this  new corporate embrace of sustainability, its actual  accomplishments, and the consequences for the environment.  For many leading-brand companies, these corporate  sustainability efforts go deep, reorienting central  operations and extending through global supply chains. Yet,  as Dauvergne and Lister point out, these companies are  doing this not for the good of the planet but for their own  profits and market share in a volatile, globalized economy.  They are using sustainability as a business tool. Advocacy  groups and governments are partnering with these companies,  eager to reap the governance potential of eco-business  efforts. But Dauvergne and Lister show that the acclaimed  eco-efficiencies achieved by big-brand companies limit the  potential for finding deeper solutions to pressing  environmental problems and reinforce runaway consumption.  Eco-business promotes the sustainability of big business,  not the sustainability of life on Earth."--Publisher's  website.},
      url = {http://library.usi.edu/record/657785},
}