TY  - BOOK
AB  - "It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce.".
AB  - "Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--BOOK JACKET.
AU  - Toma, J. Douglas.
CN  - GV959.5
CN  - GV959.5
CY  - Ann Arbor :
DA  - c2003.
ID  - 684794
KW  - Football
KW  - College sports
KW  - Universities and colleges
LK  - http://catdir.loc.gov/catdir/description/umich051/2002153617.html
N2  - "It's the great debate again: who's winning, college sports or higher education? For anyone passionate to settle that score, Football U. presents a new direction - that maybe its time for the two sides to shake hands and call a truce.".
N2  - "Toma argues that football underscores the collegiate ideal, and highlights the unique forms in which some institutions express that ideal. He's trying to heal an old wound - the separation of town and gown. Spectator sports do this in part, he believes, by creating a "national brand" that adds distinctiveness to otherwise commonplace campuses. "Teams and games," he writes, "provide a convenient vehicle through which external constituents relate to institutions and thus identify with them - coming to think of the institutions as their own."" "Football U. may just breathe life into an old cliche: it's not whether you win or lose, but how you play the game."--BOOK JACKET.
PB  - University of Michigan Press,
PP  - Ann Arbor :
PY  - c2003.
SN  - 0472112996
SN  - 9780472112999
T1  - Football U. :spectator sports in the life of the American university /
TI  - Football U. :spectator sports in the life of the American university /
UR  - http://catdir.loc.gov/catdir/description/umich051/2002153617.html
ER  -