TY  - BOOK
AB  - " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
AU  - Fortunato, John A.
CN  - GV716
CN  - GV716
ID  - 684812
KW  - Sports sponsorship.
KW  - Sports
N2  - " This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. "--
SN  - 9780786474318
SN  - 0786474319
T1  - Sports sponsorship :principles and practices /
TI  - Sports sponsorship :principles and practices /
ER  -