Advances in international marketing. Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
2012
HF1009.5 .A3923 2012
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Details
Title
Advances in international marketing. Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.
ISBN
9781781900161
9781781900178
9781781900178 (electronic bk.)
9781781900178
9781781900178 (electronic bk.)
Publication Details
Bingley : Emerald, 2012.
Language
English
Description
xx, 339 p. : ill.
Call Number
HF1009.5 .A3923 2012
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Swan, K. Scott.
Zou, Shaoming.
Zou, Shaoming.
Series
Advances in international marketing ; v. 23
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