Hospitality marketing and branding : past and future
Contemporary branding challenges
Branding and the Internet
Case study : Carnival Cruise Lines
Global brand expansion
Branding beyond borders
Brand strategies
Case study : Ritz-Carlton Bali
Assessing brand equity
Brand positioning
Brand extensions and customer loyalty
Case study : Taj hotels, resorts, and palaces
Managing marketing relationships
Franchising your brand
Brand partnerships
Case study : Groupon.