000687164 000__ 02077nam\a2200469\a\4500 000687164 001__ 687164 000687164 003__ MiAaPQ 000687164 005__ 20211103003529.0 000687164 006__ m\\\\\o\\d\\\\\\\\ 000687164 007__ cr\cn\nnnunnun 000687164 008__ 120615s2012\\\\nyu\\\\\ob\\\\001\0\eng\d 000687164 010__ $$z 2012024820 000687164 020__ $$z9780801478192 (pbk. : alk. paper) 000687164 020__ $$z9780801452031 (cloth) 000687164 020__ $$a9780801465703 (electronic bk.) 000687164 035__ $$a(MiAaPQ)EBC3138400 000687164 035__ $$a(Au-PeEL)EBL3138400 000687164 035__ $$a(CaPaEBR)ebr10629484 000687164 035__ $$a(CaONFJC)MIL681618 000687164 035__ $$a(OCoLC)820123237 000687164 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ 000687164 050_4 $$aTX911.3.M3$$bD48 2012 000687164 08204 $$a338.4/7910688$$223 000687164 1001_ $$aDev, Chekitan S.$$q(Chekitan Singh),$$d1959- 000687164 24510 $$aHospitality branding/$$cChekitan S. Dev. 000687164 260__ $$aIthaca :$$bCornell University Press,$$c2012. 000687164 300__ $$aix, 179 p. 000687164 336__ $$atext$$2rdacontent 000687164 337__ $$acomputer$$2rdamedia 000687164 338__ $$aonline resource$$2rdacarrier 000687164 4900_ $$aCornell hospitality management best practices 000687164 504__ $$aIncludes bibliographical references and index. 000687164 5050_ $$aHospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon. 000687164 506__ $$aAccess limited to authorized users. 000687164 650_0 $$aHospitality industry$$xMarketing. 000687164 650_0 $$aBranding (Marketing) 000687164 655_0 $$aElectronic books 000687164 852__ $$bebk 000687164 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3138400$$zOnline Access 000687164 909CO $$ooai:library.usi.edu:687164$$pGLOBAL_SET 000687164 980__ $$aBIB 000687164 980__ $$aEBOOK 000687164 982__ $$aEbook 000687164 983__ $$aOnline