Freud on Madison Avenue: motivation research and subliminal advertising in America / Lawrence R. Samuel.
2010
HF5415.34 .S26 2010
Linked e-resources
Linked Resource
Online Access
Details
Title
Freud on Madison Avenue: motivation research and subliminal advertising in America / Lawrence R. Samuel.
Author
Samuel, Lawrence R.
ISBN
9780812242515 (alk. paper)
0812242513 (alk. paper)
9780812222265
9780812204872 (electronic bk.)
0812242513 (alk. paper)
9780812222265
9780812204872 (electronic bk.)
Publication Details
Philadelphia : University of Pennsylvania Press, c2010.
Language
English
Description
218 p.
Call Number
HF5415.34 .S26 2010
Dewey Decimal Classification
659.101/9
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.