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000687806 008__ 120514s2013\\\\ilua\\\\o\\\\\001\0\eng\d
000687806 010__ $$z  2012018745
000687806 020__ $$z9780809331963 (pbk. alk. paper)
000687806 020__ $$z0809331969 (pbk. alk. paper)
000687806 020__ $$z9780809331970 $$qelectronic book
000687806 035__ $$a(CaPaEBR)ebr10648900
000687806 035__ $$a(OCoLC)825978149
000687806 040__ $$aCaPaEBR$$cCaPaEBR
000687806 05014 $$aPN1995.9.M29$$bM37 2013eb
000687806 08204 $$a791.43068/8$$223
000687806 1001_ $$aMarich, Robert.
000687806 24510 $$aMarketing to moviegoers$$h[electronic resource] :$$ba handbook of strategies and tactics /$$cRobert Marich.
000687806 250__ $$a3rd ed.
000687806 260__ $$aCarbondale :$$bSouthern Illinois University Press,$$cc2013.
000687806 300__ $$axi, 417 p. :$$bill.
000687806 500__ $$aIncludes index.
000687806 5050_ $$aCreative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
000687806 506__ $$aAccess limited to authorized users.
000687806 650_0 $$aMotion pictures$$xMarketing.
000687806 650_0 $$aMotion pictures$$xDistribution.
000687806 852__ $$bebk
000687806 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=http://site.ebrary.com/lib/usiricelib/Doc?id=10648900$$zOnline Access
000687806 909CO $$ooai:library.usi.edu:687806$$pGLOBAL_SET
000687806 980__ $$aEBOOK
000687806 980__ $$aBIB
000687806 982__ $$aEbook
000687806 983__ $$aOnline