Visionary pricing: reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
2012
HF5416.5 .V57 2012
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Details
Title
Visionary pricing: reflections and advances in honor of Dan Nimer / edited by Gerald E. Smith.
Edition
1st ed.
ISBN
9781780529967
9781780529974 (electronic bk.)
9781780529974 (electronic bk.)
Publication Details
Bingley [England] : Emerald Group Pub., 2012.
Language
English
Description
xix, 363 p. : ill.
Call Number
HF5416.5 .V57 2012
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Smith, Gerald E.
Nimer, Dan.
Nimer, Dan.
Series
Advances in business marketing & purchasing, 1069-0964 ; v. 19
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Table of Contents
section 1. Dan Nimer
section 2. Pricing, strategy, and competitive advantage
section 3. The defining role of value in pricing
section 4. Pricing capability and pricing innovation.
section 2. Pricing, strategy, and competitive advantage
section 3. The defining role of value in pricing
section 4. Pricing capability and pricing innovation.