@article{687897,
      author = {Guzmán, Francisco. and Iglesias, Oriol.},
      url = {http://library.usi.edu/record/687897},
      title = {The challenges facing brand managers today/},
      publisher = {Emerald Insight,},
      recid = {687897},
      pages = {p. [386]-488.},
      address = {[Bradford] :},
      year = {2012},
}