TY  - GEN
T1  - The challenges facing brand managers today/
DA  - 2012.
CY  - [Bradford] :
AU  - Guzmán, Francisco.
AU  - Iglesias, Oriol.
VL  - v. 21, no. 6
CN  - HF5415.153
PB  - Emerald Insight,
PP  - [Bradford] :
PY  - 2012.
ID  - 687897
KW  - New products
KW  - New products
KW  - Branding (Marketing)
KW  - Advertising
SN  - 9781781903629 (electronic bk.)
TI  - The challenges facing brand managers today/
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1123416
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1123416
ER  -